If you’re a marketer in charge of increasing conversions on your website, this article is for you. In Ultimate Guide to Strategic Conversion Tools, we dispel a few myths about CRO, talk to 20+ conversion experts, and give you a free, downloadable 3-step CRO plan to help you gather the qualitative and quantitative data you need to improve your conversion rates over and over again.
How much does Karta cost?
Quantitative CRO tools include conversion rate optimization (CRO) analytics, such as Google Analytics and Hotjar, which keep track of how many people are visiting your website and what they’re doing on it—like clicking a button or adding something to their cart. They also provide information like heatmaps and conversion paths reports, which allow you to understand what people do on your site before they convert.
Qualitative CRO tools include conversion research (like surveys and interviews) and usability testing, such as A/B and multivariate tests. They allow you to discover what people really want from your website and deliver that experience to them, which often results in more conversions.